Marketing Blog

We are all guilty of this. Going to a great conference over the weekend, having a lot of new ideas, meeting some great people and coming home fired up with what we have learned! Only to look up 2 months later and realize that nothing was implemented, nothing has changed, and we have forgotten that […]

GOOD SEO IS MATH SEO Foundation + Staying Up-to-Date + Good User Experience = SEO   Recently, I was at a WordPress meetup with a variety of digital professionals, along with some who were new to the business. As the discussion went around the table, I noticed that the topic kept circling back to SEO, […]

Confessions of a Marketing Professional Business Growth through unconventional methods.     Getting to look behind the scenes into a company can be interesting and enlightening. Today, I am going to let you have a peek behind the curtain and divulge something that you might find surprising. Jessica and I were both Marketing Directors for […]

A Breakthrough Plan to Ensure Your Law Firm’s Survival. With or without Google. By now, most of us are aware that Google likes to change its algorithms frequently. Those changes have often made a dramatic impact on websites. But this year, there is way more going on underneath the hood than your typical ranking changes. Recently, […]

There are plenty of ways to grow your practice, but none are quite as tricky as opening a satellite office. Some attorneys have experienced success in opening a new location, while others find themselves checking the “permanently closed” button on Google and eating the costs. The reality of expanding into a new area is that […]

How Your Personal Injury Law Firm Can Get Potential Clients Convert from Your Website. For years, many of us believed that being in the top 3 spots of Google was a rock-solid plan to getting new clients from the internet. Google makes billions every year based on this deeply held belief. However, recent studies show […]

Overnight, it seems that the whole world has changed. The Disney magic is nowhere to be found, beaches are off-limits, and Paris can't be the city of romance since hugs & kisses are now risky. How did the world get turned upside down in the blink of an eye?  No doubt you are feeling a […]

Referrals from previous clients usually make the best clients, but many lawyers struggle to capture these cases. How can you pivot your marketing to create raving fans and get more referrals? The answer is to be a Memory Maker. It's likely your law firm has felt the effects of 2020. If your usual marketing efforts […]

Here’s What You Need to Know About Google’s New Local Services Ads As if 2020 hasn’t brought about enough change, Google has rolled out some significant changes that are causing a lot of headaches. Their latest algorithms have wrecked rankings, and their glitches are boosting spam websites to show up in search results instead of […]